London, United Kingdom & Burlington, MA, USA (PRWEB UK) 12 March 2014
NEWS HIGHLIGHTS
The North Face EMEA have deployed EasyAsk to deliver advanced site search across 11 sites supporting key European markets to help their customers find the products they are looking for quickly and easily across multiple channels.
Visitors can now utilize EasyAsks unique natural language and voice capabilities to specify what they are looking for in their local language to deliver a far more effective search experience than is possible with traditional keyword search.
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EasyAsk (http://www.easyask.com) today announced that The North Face has deployed EasyAsks comprehensive advanced site search, delivering for their customers a vastly improved user experience, allowing customers to quickly find the product or content they are looking for to complete their purchases, whilst leveraging The North Faces existing Magento ecommerce platform.
Following the success of the EasyAsk roll out in the USA and Canada, The North Face EMEA have deployed EasyAsk to support their business units across 9 countries including the UK, Germany, Netherlands, Sweden, France, Italy, Spain & Austria taking full advantage of EasyAsks support for local languages, whilst further leveraging the investment made in their existing ecommerce systems.
Chris Todd, Director of Ecommerce, The North Face EMEA said: “At The North Face, we are constantly innovating to provide the best products to our customers, to deliver the best advice in-store and deliver a similarly quality user experience online. EasyAsk allows our customers to find the right products quickly and efficiently. The resultant uplift in conversion rates and revenue from search has been extremely positive.”
Simon Persse, VP EasyAsk Europe said: “EasyAsk simply allows consumers to interact with brands as they would when speaking to a store associate, specifying exactly what they are looking for via PC, tablet or Smartphone and then receiving highly relevant results. EasyAsk even allows user to speak their query as well as typing text, providing a much richer user experience which is far more relevant to todays always-connected, multi-channel consumer and way beyond anything possible with traditional key word search solutions.”
About The North Face
The North Face is a post from: Account Merchant Services
